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Makeup on the Mind

From the best makeup and up-do how-tos, these beauty bloggers are our latest obsession.

August Skin. From product testing an 800 year old brand of bath salts and a scientific analysis on the virtues of cod liver oil, Ashley Weatherford takes skincare very seriously. In turn, Ashley’s blog August Skin has become our bona fide guide in how to get a covetable, glowing and clear complexion.

I Covet Thee. Lovers of the no-makeup-makeup look will rejoice to read this UK beauty blog. I Covet Thee is a a mix of honest product reviews, video tutorials hosted by blogger Alix (who may challenge Cara Delevigne for the title of Most Enviable Eyebrows) and delicious “just because” food photos. Detailed skin- and hair-care routines and regimens ensure that you really can get the same results at home.

The Beauty Department. The Beauty Department might be the expert in California and mermaid braids, hiding under-eyes and the hundreds of different ways to get and wear the allusive perfect smoky eye. Their photo tutorials make any complicated up-do or eyeliner swoop completely easy to replicate in your bathroom mirror.

The Cult of Pretty. The Cult of Pretty hones in on emerging or smaller beauty brands and tried-and-true favorites. Founder Ann Colville Somma also works in product development and innovation, making her a focused beauty editor who highlights products that are effective and simply the best in the market. For inspiration, The Cult of Pretty features arresting beauty editorial imagery  throughout the site.

Violet Grey. The digital magazine Violet Grey has pulled from film and beauty industry leaders to give its readers the a completely perspective on the traditional editorial, effectively blurring the lines between behind-the-scenes and the final editorial. Violet Grey also profiles the careers of celebrity and celebrated makeup artists and how to get their best-known makeup looks. This is a website you can get blissfully lost in.