Topic of Conversation

Applying Perfume

Q: How do I apply perfume properly?

A: Applying perfume is a practiced art. You want to be the woman who saunters by with a feminine scent swirling about her, leaving a captivating impression upon her onlookers-- not the woman who douses on perfume each morning and leaves her fellow elevator passengers gasping for air. The key to applying perfume correctly is to use a gentle hand and apply your signature scent to key parts (or pulse points) of your body.

After showering, moisturize your damp skin with an unscented lotion to help your fragrance last longer. Once the lotion has set and before you’ve dressed, lightly spray your perfume on your pulse points: wrists and back of knees for day; wrists, neck, and behind the ears for evening.

To apply your perfume, hold the bottle five to seven inches away from your pulse point and spray once. The fragrance should mist onto your skin; if the area feels wet, the bottle is aimed too close to your skin. As an alternative, try spritzing the fragrance onto a cotton ball and dab it onto the skin.

Let your fragrance settle for a minute and, as tempting as it may be, don’t rub your wrists together as it breaks down the perfume’s notes, affecting the overall scent. Time can also alter the fragrance’s aroma as perfumes can expire. Whether you change your signature scent every season or wear the same year round, you should replace your bottle after a year.

As you carefully apply your signature fragrance, remember: scent is the most powerful memory trigger, so, with one whiff, you can leave a most romantic impression upon your admirers…