Sole Story

California Soul

Personal style could not come more naturally to WhoWhatWear.com market editor Neelo Noory—although working under styling phenoms like Elle magazine’s Joe Zee and Annie Ladino can’t exactly hurt.

“Leaving my apartment to head over to my favorite coffee shop, Caffe Luxxe – best way to start the weekend!” – Neelo Noory

Hailing originally from Ohio but now based out of Los Angeles, Neelo’s easy going look of relaxed T’s, statement sunglasses, and skinny jeans is the epitome of California-cool: polished and deliciously nonchalant.

While her off-hours are often spent drawing, painting, or unwinding at the yoga studio, Neelo enjoyed a low-key weekend of coffee runs and mid-day strolls in an array of wardrobe staples, peppered with neon sweaters, dainty personal jewelry, and a colorful punch packed by the Vince Camuto Judy cross body.