The drawstring bag is having a moment—a moment that has actually lasted about 83 years.
Although reticule purses—a petite drawstring wristlet—date back to the late 18th century, the first iteration of the drawstring bag as we know it is credited to Gaston-Louis Vuitton. Vuitton developed his iconic Noé bag in 1932 for a champagne producer. The unstructured shape was designed as a sturdy way to transport five bottles of champagne.
When World War II broke out in 1939, the Noé drawstring bag’s proportions changed as other designers, inspired by sailors’ cylindrical drawstring duffle bags, exaggerated this naval carryall’s shape. The roomy and unstructured drawstring bag became a stylish and practical accessory. You could argue that keeping a party’s-worth of bubbly on your person is very useful.
Today, the drawstring bag is as popular as ever. Touted as the It-bag for spring 2015, this enduring silhouette is being snapped up by fashion’s trendsetters and incorporated into their snap-worthy outfits. See how bloggers The Darling Detail, Fashionably Lo, Hallie Daily and My Style Vita put a modern spin on the Lorin Drawstring.
The Darling Detail Jessi of The Darling Detail paired her tan Lorin Drawstring with a pale pink top and matching pleated skirt. Pastels work best with black, white or neutral tones and this winning combination makes for a romantic springtime look.
Fashionably Lo The Lorin’s utilitarian silhouette is softened when crafted of ballerina pink, buttery leather. Fashionably Lo’s Lauren Price plays into the softer look by pairing the bag with a gently pleated skirt and airy cotton button up. Lauren also accents the Lorin’s black, full-fringe tassels and spotlights her achromatic outfit with her choice of strappy black sandals.
Hallie Daily The embossed snake-print leather gives the Lorin Drawstring a vintage feel, a vibe Hallie of Hallie Daily carries throughout her ensemble. Outfitted in a chambray button up and A-line midi-skirt—another hot trend for spring 2015—Hallie works a retro, bohemian look.
My Style Vita Intentional or not, Jessica of My Style Vita channels the drawstring bag’s seafaring origins through her nautical Breton-stripe shirt and military-inspired anorak. Her low-key ensemble is kicked up by pointed-toe pumps and the Lorin’s contrasting tan body and black leather accents.